Boss Lady
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11 tips for becoming a LinkedIn power user
LinkedIn appears to be a pretty intuitive platform when you first sign up, but if you’re serious about using the professional networking site to meaningfully develop your career then it requires a bit more thought than maintaining your regular...
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5 winning content marketing ideas for small businesses
As a small business owner, you must always be on the hunt for ideas that can help you promote your services and products. Content marketing can be the solution to all your marketing woes. It can help you generate...
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Raise brand awareness by crafting a strong brand image
Your small business can have the best concept out there. You might have high-quality goods and services, and you may well have competitive prices. But if you haven’t got a strong brand image and have put no effort into...
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How to retain great staff
Before I answer the question as to how to retain great staff, let me explain the why. Quite simply, it’s a statistical fact that on average it costs 2.5 times an employee’s wage to replace them. So few entrepreneurs,...
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Why you should avoid connections with your clients on social media
It seems like everyone has a social media profile these days. This is great because you can connect with so many people and maintain relationships that you thought were long forgotten. However, it is not good to establish a...
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What do a Harvard MBA and burlesque have in common with disruption?
A few months ago I started my first Burlesque class and was accepted for the Harvard Business School MBA subject “Disruption and Innovation”. You may wonder what have these two topics got in common with each other. Heaps. They...
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The 5 toughest business lessons no one tells you
My entrepreneurial journey started in my mid thirties with endless enthusiasm, just enough confidence and a little knowledge that proved dangerous. I surrendered corporate security in pursuit of establishing a private college training computer programmers in the education sector....
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Mobile CRM: How to best utilize a mobile CRM system and its data
You should know that utilizing a mobile CRM (Customer Relationship Management) solution will only work if you and your team can truly rely on it. The key to a successful mobile CRM deployment is that everyone using the system...
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Making money: ways to diversify your income
When you want to try and make more money, you can often look for one solution in particular, and that’s often to do with your job. But putting all of your eggs in one basket when it comes to...
