Boss Lady
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Mobile marketing: how to dominate in the future
Since the invention of the cellular telephone, and its advancement to the newer smartphones, marketers have identified and tried to maximize its mobile marketing potential. With the recent rise in usership of mobile devices and the high time each...
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Want to start a business but hate the home office idea?
More people are starting their own business than ever because it is attractive for many reasons. You are your own boss, you have control over who you work with, who you service, and you can work to the beat...
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The tips and tricks you need to rank #1
If you’re an ambitious business woman, you might have goals and aspirations that put you at the top of the leader board. You might want to rank #1 in the search engines for your top keyword. Maybe you want...
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Your office is the hub of your business. Are you using it properly?
There are a lot of things about the modern business world that are totally different from the way that they used to be. The rise of technology and the internet, in particular, have revolutionised the way that many modern...
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Women growing in a man’s world – secrets to success
I’ve been reflecting on what it means to be a working woman in today’s world, even when you think it’s a man’s world. Growing up, I was lucky. I learnt from the best, my father. When I was a...
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4 areas where print advertising is better than digital
While digital advertising is the hot sector of the marketing industry, there are times where tried and true measures simply work better. For example, print advertising remains a strong marketing tool along with branded free physical items given away...
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You owe your employees, but not the world
The thing almost every new business owner finds most challenging of all is managing a team. Of all the tasks that come with starting a business, it is having responsibility for your employees that is most alien. So alien,...
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Why the power and structure of story matters to your bottom line
Think of the last good movie you watched. It likely had creative visuals, a compelling script, music, rhythm and heroic characters. All these elements came together and made you feel something. They made you feel an emotion – excited,...
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Safety first so your employees last
Life is always a risky game. Even going outside, and performing other simple tasks, can put you in great danger. Of course, though, most people brave the storm and will go about their life as if nothing is wrong....
