More Headlines
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Boss Lady
Forget advertising. Buzz is what matters for business
When you’re launching a new product, when you’re drumming up sales for a holiday deal, or when you’re just trying to improve how you build leads, buzz matters. It...
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Boss Lady
6 rules to get media coverage for your achievements
Industry awards recognise outstanding professionals and organisations, providing a great boost for both personal and corporate brands. Fortunately, the recognition that comes with winning doesn’t need to stop at...
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Boss Lady
How to start a business from nothing in your garage: dos and don’ts
Owning your own business is never going to be easy. Between taking risks, working long hours and investing in the unknown, it’s hard to know when you’re on the...
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Boss Lady
A world of possibilities: The basics of starting an import/export business
Global trade is something that has been going on for hundreds of years. In the 21st century, we live in a more interconnected world than ever before. This means...
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Career Woman
Watch us fly! Yes, even busy mums can improve their career prospects
Changing career may be easy to visualise or think about in your mind, but actually doing it is another thing entirely. You can’t just change career. You need to...
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Business of Men
Volkswagen is the sleazy guy of the car market: Why women shouldn’t hook up with a VW
We’ve all met them, have sometimes dated them or (erk) have even ended up in a relationship with them. The lying sleazy guy who sells you on their honesty...
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Boss Lady
Power of the purse
Women make 85% of consumer purchase decisions. In 2015-16 in Australia alone this equated to $198.9 billion. This is a huge economic lever. What if we could use it...
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Boss Lady
From zero to hero: how to stop your company wasting so much money
The basic premise of a company is to make a profit. It does so by promoting its products and services while keeping its overheads to a minimum. Unfortunately, a...
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Boss Lady
Customer care has gone social: infographic shows how to transition
If you’ve spent the last few years or more building up a business of which you’re proud, it can be difficult to the put the brakes on for a...
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Boss Lady
The quiz that shows where a business can go wrong
Succeeding in the world of digital business isn’t easy. In fact, it’s commonly stated that over four in five new startups will fail. So when your venture encounters an...
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Boss Lady
7 psychological hacks every career and business woman needs to know
It doesn’t matter whether you’re doing business or you’re just having a conversation with a dear friend; you always want to influence people, in one way or another. Maybe...
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Boss Lady
Right place, right time: nothing is chance
You’ve heard it a thousand times. He or she got to where they are because they were in the right place at the right time. Someone you know wason...