Boss Lady
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Emotional marketing rules, so say goodbye to clickbait
This guide outlines why and how emotional marketing has become the most successful way to engage clients and audiencies, and ways to implement it in your business. Perhaps in the 90 and the early 2000s, online marketing was flourishing,...
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Mobile business: how to take your business mobile
One thing that people tend not to think about when it comes to their business, is mobilizing it so that you can take your services to the customers rather than waiting for them to come to you. In this...
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Putting efficiency at the core of business growth
No matter what products a company offers or industry it operates in, almost every business ever created has two main objectives: to deliver these products for profit and to grow consistently. Given this, businesses would normally aspire for better...
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Why female sales people are more effective than males
Be it a large enterprise or a small start-up, a sales team is the backbone of any business. The effectiveness of a sales team is directly proportional to an organization’s profitability and ultimately its success. Therefore, it is exceedingly...
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Access all areas: Making your corporate events accessible for the disabled
Whenever you organize or host a corporate event, it is important that it is completely accessible to people who have a disability. Here are some things you should take into consideration to ensure that your next event is open...
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The 7 health and fitness rules for the busy businesswoman
Being a busy entrepreneur is demanding on the body. Over time, bad eating habits and a lack of exercise can begin to impact the health of any businesswoman. Long hours at the office and the stress and pressure, of...
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You need to stop neglecting your business continuity plan. Here’s why
It’s no secret that small businesses can suffer interruptions. Things will inevitably go wrong in your processes at some point, preventing you from delivering to your customers. The good news is that events which threaten business continuity are rare...
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Which restaurant trend is worth following for business success?
Lots of people think that opening a restaurant is easy — you just need to take over an existing one and do it up in a style that you prefer. You will already have a team of chefs and...
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What are chatbots and why they are changing business
It’s evident, man is a social animal and humans are smart beings. If you are still not certain, look at what we have done together so far! We crave for support and attention and we are restless when it...
