All posts tagged "consumer activism"

  • When and why to use consumer surveys

    When and why to use consumer surveys

    If you’ve thought about a consumer survey in the past, now may be the right time to create and distribute one. These surveys can offer valuable insight into the minds of your customer base, and...

  • Say goodbye to clickbait and hello to emotional marketing

    Say goodbye to clickbait and hello to emotional marketing

    Perhaps in the 90 and the early 2000s, online marketing was flourishing, and it seems like absolutely nothing could stop it. An entire industry of motivational speakers and training specialists were born out of the...

  • The power in your purse

    Power of the purse

    Women make 85% of consumer purchase decisions. In 2015-16 in Australia alone this equated to $198.9 billion. This is a huge economic lever. What if we could use it to progress gender equality? If consumer...